Over this year we have supported our advocacy and outreach efforts by maintaining a Facebook presence. We have not developed a social media campaign, but use the Facebook page to post updates and messages which can then be used for paid advertising.We are thrilled that at the end of the financial year, MissingSchool’s Facebook page had 301 likes! Additionally, our general subscribers on the MissingSchool website increased from 137 to 283 across the year.