We continue to maintain the MissingSchool website as a vehicle for communicating our mission, objectives, information and resources. General website subscribers increased from 283 to 311 across the year, without a campaign. Subscribers are people who visit the MissingSchool website and elect to receive information and updates from us by email. We support our advocacy and outreach efforts by maintaining a Facebook presence. We have not developed a social media campaign, but use the Facebook page to post updates and messages which we advertise through targeted paid advertising. At the end of the reporting period, MissingSchool’s Facebook page had 424 likes.
